. . . of course, we think EVERY month should be National Yoga Month, but the Department of Health & Human Services has designated September as the time period to “educate about the health benefits of yoga and to inspire a healthy lifestyle (as stated by Yoga Health Foundation, a nonprofit organization, that fosters an awareness of yoga’s proven health benefits and provides individuals with actionable guidance and tools to enhance their own well-being).
“Yoga’s reputation is one of increasing flexibility, reducing back pain, and stress reduction. It has been used by Medical Professionals as part of a comprehensive program to lower risk of heart disease and can be an effective tool towards mindful eating, and weight management.
A regular practice of yoga leads to healthier food choices in the appropriate amounts. You learn to listen to the body’s cues of hunger and satiety,” says Nova Southeastern University.
HealthCorps.org notes, “Back in 2008, the Department of Health and Human Services designated this month as National Yoga Awareness Month, one of a select number of yearly health calendar observances. During the first year of this designation, thousands of yoga enthusiasts participated in a ten-city yoga health festival tour that featured lectures, classes, music, entertainment, and exhibits. The movement has grown worldwide with global awareness campaigns helping to educate, inspire, and motivate people to adopt a healthier lifestyle with yoga being one possible core habit.”
On Saturday, September 22nd, Sunrise Yoga Studio will honor and celebrate National Yoga Month by offering a FREE yoga class for those NEW to Sunrise Yoga Studio.
Celebrate National Yoga Month with the owner and director of Sunrise Yoga, Valerie Kiser, 10:30-11:30 am and take advantage of a One Day Only Special Offer of 30 Days of Yoga for $25! Students must attend this class and purchase in the studio only.
Create your account ahead of time online at SunriseYoga.net, using our Sunrise Yoga app, or come early and register at the studio!
At the close of National Yoga Month on September 30th, yogis around the world are encouraged to practice yoga at 7 p.m. in order to produce a “wave of yoga” across the globe. Let us know if you did the “yoga wave“!
If you have questions about National Yoga Month, about yoga in general, or about Sunrise Yoga Studio please email us at info@SunriseYoga.net.
Are you familiar with the idea that one can entice a horse to move by dangling a carrot in front of its nose? The carrot is the “reward” the horse will supposedly receive for moving towards the carrot. It is a form of enticement.
All businesses, big and small, attempt to market to and entice potential clients to join/buy/download/connect with the business. Connecting with existing clients and attracting new clients are essential to the success of a business.
So, we’re curious . . . seriously curious . . . and somewhat puzzled by . . . goat yoga . . . and cat yoga . . . and beer yoga . . . and wine yoga . . . and naked yoga . . . and other “yoga and” types of yoga. Are these types of yoga serious attempts at connecting with clients? Are they marketing ploys? Are they yoga fads?
There’s no judgment here. At Sunrise Yoga, we offer many types of yoga classes but we haven’t tried goat, cat, beer, wine, or naked yoga. Valerie Kiser, owner of Sunrise Yoga, doesn’t own goats or cats, and while she might enjoy an occasional beer or glass of wine, she has no permit to serve either at Sunrise Yoga. And, again, no judgement, but the thought of being naked while instructing a group of yogis naked in downward dog at the Sunrise Yoga Studio is just not a visual she’s ready to tackle.
But people are connecting with goats/cats/beer/wine/nudity/whatever and yoga, and people are increasingly connecting with yoga overall, so is it the yoga or is it the “whatever” that inspires people to try yoga in these “out of the ordinary” experiences? Are these serious opportunities to connect yoga to the curious or are these fads or are these attempts to use the increasing interest in yoga to benefit causes and campaigns?
GoatYoga.net describes goat yoga as , “Animal-Assisted Therapy in a natural setting with an unexpectedly (there’s that word again) smart, social, and profoundly cuddly animal. It’s not a cancer cure, but it IS an unbelievable distraction from politics, work, stress, sickness or depression.” Lainey Morse of Albany, Oregon, began offering goat yoga from a child’s birthday party she hosted on the farm as part of a charity auction when a party attendee suggested offering a yoga class on her property. She agreed, but only if her goats could participate.
“In goat yoga, the point isn’t to sweat. It’s to have a baby goat climb on your shoulders during your plank,” says Agatha French with the LA Times. And goat yoga has become quite a big business as the interaction with cute goats and trendy yoga caught on.
CNN called yoga with cats “The Mewest Exercise Trend”. Similar to goat yoga, participants practice yoga with cats and/or kittens roaming the yoga space. But, unlike goat yoga, most cat yoga sessions offer the opportunity to adopt the roaming feline participants. NPR calls the relationship between yoga sessions with cats and cat adoption “pretty purrfect”.
And of course, dog yoga classes, aka “doga”, with adoption opportunities are equally popular.
Beyond cute animals and animal adoption efforts, yoga “carrots” are ever increasing. Or maybe the “carrots” aren’t yoga at all but other things that are latching on to the increasing popularity of yoga.
WorkforYourBeer says, “Beer yoga classes are an awesome way to exercise, socialize, and support local businesses in Charlotte. There are brewery yoga classes in Charlotte for everyone, whether you’re looking for gentle zen practice or an intense vinyasa flow that will leave you sweating. Grab your mat and head over to one of the many inexpensive (or free) yoga classes offered throughout Charlotte.”
Similar classes exist with wine and marijuana.
The ever increasing popularity of yoga excites us. Yoga is an ancient practice that continues to find ways to connect to and attract with modern day participants. The word ‘Yoga’ is derived from “the Sanskrit root ‘Yuj’, meaning ‘to join’ or ‘to yoke’ or ‘to unite’. As per Yogic scriptures the practice of Yoga leads to the union of individual consciousness with that of the Universal Consciousness, indicating a perfect harmony between the mind and body, Man & Nature.”
If it takes goats/cats/beer/nudity to unite an individual with yoga, then mission accomplished! Maybe that’s no different than music in a yoga flow class or adult coloring in Quieting the Mind. Maybe the “carrot” is insignificant.
If you could offer a “carrot” to attract people to yoga and meditation, what would it be? Let’s go ahead and eliminate “We’ll pay you to do yoga!” Sunrise Yoga doesn’t have deep enough pockets to go that route!
As always, we appreciate your feedback. Leave a comment or email us at info@SunriseYoga.net.
. . . we hope, to Sunrise Yoga Studio, again!
Tomorrow (lucky Friday the 13th!), nominations open once again for the Winston-Salem Journal’s Readers Choice Awards. The nomination period runs through August 5th and we would greatly appreciate your nomination for Sunrise Yoga in the Health and Wellness section for Yoga Studios.
Your nominations and votes have given Sunrise Yoga the top spot in the Readers Choice in years past and we hope we have earned that again. We strive to do our best for you and this recognition is validation that our hard work is indeed recognized and appreciated.
There are many other categories and well deserving businesses that also deserve your nominations. What are some of your favorites in our area? We would love to hear about your picks for Readers Choice 2018!!
If you want to know how many years Sunrise Yoga has won the Readers Choice for Yoga Studios, send us an email to info@SunriseYoga.net!
Thank you for your support!
This week, someone asked why our Namasté the Market Way class is free. Sunrise Yoga offers this 45 minute free monthly class during the spring and summer at the Clemmons Village Farmers Market, a pretty cool place to hang out and find local vendors with some great products.
Perhaps it seemed odd to offer yoga at a farmers market? Does offering the class free somehow lessen its legitimacy? Did free mean it wasn’t led by a qualified instructor?
Whatever the reason for the question, we hope it indicated interest in the class and in giving yoga a try! For those who have stepped into the world of yoga, having easy access to yoga classes, free or not, makes it possible to deepen the practice, and broaden the understanding that yoga goes far beyond physical movement and body flexibility. If a free yoga class can help another person connect to yoga, we are all for it!
Those unfamiliar with Sunrise Yoga Studio may not realize we frequently offer free yoga classes. By offering our free Namasté the Market Way yoga class at the Clemmons Village Farmers Market, we get to connect with and give back to the community who has so positively supported us for the 15 years we have been in Clemmons. We have the opportunity to get to know our neighbors as well as support other local businesses. And if Mother Nature cooperates, we take the yoga outdoors for the added benefit of some good old vitamin D!
If outdoor yoga isn’t your thing but you are curious about yoga and want to learn more, our next free session at the studio will occur Thursday, June 21st, from 9:30-10:30 am. In celebration of International Yoga Day, students NEW to Sunrise Yoga can enjoy this class at no charge! (And, pssssst, that day, only at the studio, you can purchase our New Student Special of 30 Days of Unlimited Yoga for only $25! That’s a $5 savings off the regular purchase price!! For less than the price of 2 drop-in classes, you can attend daily practice in all on-going, scheduled classes for 30 consecutive days. This does exclude “series” classes and special events.)
At Sunrise Yoga, we live the values of yoga! Yoga teaches us the importance of helping others. In addition to offering free yoga classes, we support and participate in our community through activities and donations to the Clemmons Food Pantry (Remember the Drive Away Hunger Golf Tournament, which Sunrise Yoga helps sponsor, is tomorrow, June 1st!), American Red Cross, For Katie’s Sake/Winston-Salem Foundation, National MS Society, American Heart Association, Second Harvest Food Bank, Make A Wish, SECU Family House, Arts for Life, and Senior Services of Forsyth County. Since 2004, we have raised over $33,000 and thousands of pounds of food and other items to support these local charities.
So, come take a free yoga class as they are offered, give yoga a try, and directly or indirectly, you too will be connected to our community!
Want to stay connected to Sunrise Yoga? Download our app from the Apple App Store or through Google Play. You can also sign up for our monthly newsletter to learn when special events like free classes are scheduled. Email us at firstname.lastname@example.org to subscribe.
Our Sunrise Yoga students and instructors have BIG hearts!
During this holiday season, we collected donations for Senior Services, Inc. whose mission is to help older adults remain at home for as long as possible and to help them live with dignity. We could not be more proud of how you responded to this need! Your donations filled three huge boxes and will provide much needed supplies for this wonderful organization and its clients.
Additionally, we donated $1 for every student who attended a class at Sunrise Yoga during this campaign. Your attendance turned into a whopping $559 donation for Senior Services! You showed up and we shared . . . a win win win for you, for us, and for Senior Services!!!
We are committed to the community around us and you help us keep that commitment in so many important ways. As 2017 comes to a close, we are very appreciative for each and every one of you and we truly cherish the connections we have to and through you. We look forward to continuing this journey with you into 2018!
This past Saturday, November 25th, was Small Business Saturday®. Sunrise Yoga is proud to be a small business but that, in no way, means we think small, and we suspect that is true of the many other small businesses in our area!
According to the U.S. Small Business Association, Small Business Saturday® is “a day to celebrate and support small businesses and all they do for their communities.” We thank our students for helping us be a part of our community. You have helped us with many charitable campaigns as well as attended classes we have offered at sites throughout the community. You truly help us to take Sunrise Yoga outside the walls of the studio!
“Since its inception in 2010, this special day — the Saturday after Thanksgiving—”, according to Rhonda Abrams of USA Today, “has become the biggest sales day of the year for many small companies. For the big day last year, an estimated 112 million Americans shopped at small businesses and independent restaurants, spending about $15.4 billion, according to American Express. That’s about one-third of the American public buying at small businesses and a whole lot of cash infused into local economies.”
As an initiative of American Express, Small Business Saturday® brings attention to the 871,376 small business in North Carolina . . . and these 871,376 businesses make up 99.6% of all business in North Carolina (as reported by American Express using statistics from Office of Advocacy’s Small Business Profiles). That’s a lot of small businesses doing big things!
Since a small business is one defined as having fewer than 500 employees, it is unlikely that Sunrise Yoga will ever move out of the small business category, and we’re ok with that! We want to always do our best to have the staff and facilities to serve our students and our community to the best of our ability and to always think big in terms of bringing awareness not only to yoga but to over all well being, for individuals and for our community.
We hope you feel that we are a BIG THING in a small package! We always appreciate your feedback and would welcome your thoughts on the impact small businesses have on our area!